Website Redesign & SEO for John Fuller Law

🎯 The Challenge

John Fuller, a seasoned personal injury attorney in Denver, had a site that lacked a modern look, proper SEO structure, and clear conversion pathways. Though informative, the website was visually inconsistent and failed to guide users toward taking action.

Key challenges included:

• Outdated website design with dense layouts
• Poor SEO rankings for high-converting terms like “Denver injury attorney”
• No integrated case evaluation or lead capture system
• Lacked visual storytelling and brand trust elements
• Slow loading times and mobile UX issues

🛠️ Our Solution

We redesigned John’s digital presence with a focus on trust-building, SEO visibility, and lead generation.

UI/UX Design in Figma

• Audited competitor websites in Denver legal market
• Developed clean, conversion-focused wireframes
• Emphasized hierarchy, trust badges, client testimonials
• Used bold colors (navy, gold, white) for credibility and contrast

WordPress Development

• Built a custom theme optimized for mobile and SEO
• Added custom post types for testimonials and case results
• Integrated dynamic practice area sections and schema markup
• Enabled flexible page layouts via Gutenberg

SEO Optimization

• Researched and mapped keywords: “Denver personal injury lawyer,” “auto accident attorney Denver,” etc.
• Updated all page titles, H1s, meta descriptions, alt tags
• Created dedicated service pages with unique local SEO content
• Submitted structured data for enhanced SERP appearance

Performance & Conversion

• Added quick-access CTAs (“Free Case Review”, “Call Now”)
• Integrated Google Analytics, tag manager, and Hotjar
• Compressed media and deferred JS for page speed
• Embedded YouTube videos and FAQs to increase dwell time

📈 Results

Within 45 days of launch:

• +140% organic traffic increase
• Page 1 ranking for “Denver personal injury lawyer”
• 2X more leads through the website form
• Bounce rate dropped by 35%
• Google PageSpeed: 91 Mobile / 98 Desktop
• Increased average session time by 60%

💡 Key Features Delivered

✅ High-impact homepage and practice area design
✅ Mobile-first responsive layout
✅ Lead generation forms with conversion tracking
✅ Local SEO optimization for Denver area
✅ Scalable WordPress backend for content growth
✅ Legal trust signals (badges, testimonials, awards)

🧠 Tools & Stack

• Design: Figma
• Development: WordPress (Custom Theme)
• SEO: RankMath, Google Search Console, Ahrefs
• Analytics: GA4, Hotjar
• Hosting: WP Engine (client-provided)

👤 Testimonial (To Be Added)

“The redesign exceeded my expectations. My clients tell me the site feels professional, and I’m seeing more inquiries than ever.” — John Fuller