Website Redesign & SEO for Pam Olsen Law

• Client: Pam Olsen
• Industry: Personal Injury Law
• Location: Ocala, Florida
• Website: pamolsenlaw.com

🎯 The Challenge

Pam Olsen, a well-known personal injury attorney in Ocala, Florida, had an outdated website that lacked mobile responsiveness, SEO optimization, and a modern user interface. The site was hard to navigate, visually dated, and didn’t reflect her brand’s authority or local trust.

Pam’s primary concerns included:

• Lack of mobile-friendly design
• Poor SEO visibility in local search results
• No clear CTAs for consultations
• Outdated structure and inconsistent branding
• Sluggish page speed and technical issues

🛠️ Our Solution

We executed a full digital revamp to position Pam Olsen Law as the go-to personal injury firm in the region. The project was completed in the following phases:

UI/UX & Design in Figma

• Conducted a competitive UI analysis of leading injury law firms
• Built wireframes and high-fidelity Figma prototypes for key pages
• Focused on clean design, strong CTAs, testimonials, and case results
• Used color psychology (pink, black, and white) to convey strength and empathy

Custom WordPress Development

• Developed the design into a fast, responsive, SEO-friendly WordPress theme
• Integrated Gutenberg blocks for easy content editing by the client
• Created mobile-first layouts to boost usability and performance

SEO Optimization

• Performed keyword research targeting “Ocala personal injury lawyer” and related phrases
• Optimized all metadata, headings, images, and content
• Added schema markup for lawyer reviews, services, and FAQs
• Created internal linking structure to boost page authority
• Submitted site to Google Search Console and indexed all key pages

Performance & Conversion

• Integrated Google Analytics + Call Tracking
• Created high-impact CTAs (“Free In-Depth Personal Injury Case Evaluation”)
• Optimized for load speed (image compression, minified CSS/JS)
• Highlighted top case results and client reviews for trust-building

📈 Results

In just 30 days post-launch:

• +85% increase in mobile engagement
• +220% organic traffic growth
• 3X improvement in contact form submissions
• Significant keyword ranking improvements (e.g., Page 1 for “Ocala injury attorney”)
• Bounce rate decreased by 42%
• Google PageSpeed score: 90+ on mobile and desktop

💡 Key Features Delivered

• Fully responsive, modern UI
• SEO-optimized WordPress backend
• Integrated consultation forms
• Location-specific service pages
• Blog system for ongoing content marketing
• Lightweight, scalable, easy to manage for client

🧠 Tools & Stack

• Design: Figma
• Development: WordPress (Custom Theme)
• SEO: Yoast SEO, Ahrefs, Google Search Console
• Tracking: Google Analytics, Hotjar
• Hosting: SiteGround (client-provided)

👩‍💼 Testimonial

“This new website is a game-changer. I’ve seen more inquiries in the last two weeks than I did in the last quarter. Thank you for making my brand shine.” — Pam Olsen